Ebin Jaison » Serac Social

Ebin Jaison

Director Of Marketing
5 Years
Drop a hi..! I'm Ebin

what’s my role? quite simple; Marketing directors are responsible for their company’s marketing and communications strategies, as well as overall branding and image. They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyse the market and competitors. They guide a marketing department, including the work of marketing managers.The role of a marketing director is a creative one, so it’s crucial that I present myself as a good communicator. I will often report directly to the chief executive and portray your vision and ideas to the executive team. I will also be leading and directing the work of others. Being a marketing director also involves constant networking and representing your organisation to outsiders 
I will oversee the marketing department and guide its day-to-day operations, so I’ll be recruiting, supervising and mentoring members of the marketing team.
Marketing directors are responsible for managing internal and external branding, marketing, and communications strategies for their organizations. At smaller companies, marketing director is often a hands-on position. The person in that role might handle just about every aspect of marketing and communications themselves, from market research to developing creative assets to tracking campaigns. At large companies, a marketing director might spend more time drafting marketing budgets, coordinating with the sales department, creating brand strategy, and signing off on the work of marketing specialists.

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